This paper is focused on having a different approach to energy efficiency and the way it is employed in industry. It considers the real case of Latin-America where normal temperature during day drastically changes from 0 to 25 degrees. Such temperature variation affects the indoor climate and its comfort. Therefore, one of the important tasks in construction of such regions is the correct choice of building materials for the enclosing structures. This article studies the typical construction materials in Colombia by analyzing its energy behavior. Temperature experiments are made for typical reinforced concrete and bricks. As a result of the experiment, it has been obtained that enclosing structures consisting of bicks are more stable to sudden changes in outside air temperature, suggesting it as the most appropriate solution for such climatic conditions.